Jen Mauldin Personal Branding - Clarity Through Coaching

I’m not going to lie, and Jen will probably laugh at me, but I was totally intimidated by this firecracker of a woman when I first met her. Jen Mauldin’s confidence and personality radiate from her and you understand immediately why she’s a dynamic coach for women. Specializing in handling the tumultuous times life can sometimes hand us, Jen is a life coach, an excellent listener, and a friend. You don’t even realize her intuitive questions, helping you find your own answers in yourself, and providing gentle direction when you’re at a crossroads.

We updated her brand with a sharp, fashionable collection of portraits. Check out the before-and-afters at the bottom!

Personal Brand - Lone Star Life Coaching

I’m a sucker for a good story, and when Mary told me hers - a truly despairing tale of woeful portraits for her coaching website - there was clearly no option to but to fix this tragedy. Mary stepped up her online presence in a major way with these portraits and totally owned her own strength, beauty and power!

Scroll to the bottom for her website before-and-after, and leave a comment for good luck.

Click through the before/after gallery!

The Dropout Manifesto - Diego Segura

Designer, twice-published author, just seventeen years old, Diego is my most particular client who came to me with an exact vision of what he wanted. Inspired by Bob Dylan, Bobby Fischer, and Steve Jobs, we carefully crafted Diego’s portraits to fit a certain look, a “vintage villain” I called it, specifically in black and white with special lighting to give that old fashioned feel. With all the panache and personality Bobby, Bob & Jobs, Diego knocked his portraits out of the park.

Read the Dropout Manifesto, now available on Amazon or visit Diego’s website.

Black Tie Holiday Family Portrait Collection

I always love when I get to shoot actual, glamorous gowns and tuxes, and when I met V at the Georgetown studio for her consult I knew we would turn out some incredible portraits. How incredibly gorgeous is this family together? The gold dress was an afterthought gown, and yet it was some of my favorite styling. Picking a warm, medium-to-light grey backdrop for this shoot really picked up and accented the warmth of their portraits. We finished with more casual fashion portraits on the white backdrop to get them a very well-rounded collection of portraits for their home!

Georgetown Ballet Portrait

Dancers are some of my favorite people to photograph, and Bella was no exception. She came into the studio with a very clear idea of what she was looking for and had great feedback for me as we worked together.

After we nailed her must-have portraits, I got to have free creative reign with her and together we created beautiful, soft, romantic ballet portraits in her grey gown and blue leotard.

Tonight she stars at the Palace Theater in Georgetown in production Ruth. I can’t wait to see the beauty you create on stage, Bella!

Modeling Portfolio + Mother & Son Portrait

One of my favorite types of commissioned portraits is a modeling series, which is exactly what we did for Jerren. With the help of his mom, Sarah, we styled and built his modeling portfolio with an ambercrombie-meets-vintage-film mood. We also created not only a gorgeous family portrait of the two of them, but some stunning images of Sarah! Family portraits are the perfect time to get in front of the camera and get a gorgeous solo portrait!

Photographers who inspire me

Often, when people ask me "who is your favorite photographer", I have a massive brain fart and suddenly can't think of anybody except Peter Lindbergh. But there are several out there who have inspired me along my path as a creative, as a human, and as a photographer. It's hard to put these in any kind of order, but in general these are some of my favorites.

Elizabeth Messina

I don’t remember the first time I became aware of Elizabeth Messina but her soft, delicate, feminine portrait resonated with something in my soul. Although I don’t by any means affiliate my style with hers, her beautiful portraits never cease to stir something in my soul… and also I love her incredibly gorgeous family like whoa.

Image by Kirsten Ellis

Jamie Beck

If you’re not already following Ann Street Studio on Instagram how do you even, bro? Jamie is master of light, master of beauty, maker of Cinemgraph with her husband Kevin. An artiste, and a romantic, Jamie’s point of view from her idyllic home in Provence is captivating and full of masterful, intricate, intelligent beauty. And we would totally be besties IRL.

Joey L

My admiration and love of Joey's work only deepened after I saw the photo-journal he created of the guerilla fighters in Kurdistan, and particularly his captures of the women gripped me. Joey is a commercial photographer but his style of subtly incorporating artificial light with natural lighting and elements fascinates and inspires me to do the same. I also crave his cinematic post processing and strive to add the same element of glitz to my own work.

Lara Jade

I probably affiliate my style most closely with Lara’s, as my entire philosophy is centered around bringing high fashion to the family and giving private clients a commercial experience. I love her ability to create a beautiful, soft image and a resolute, masculine image in the same fashion photo. Her icy-clean lighting styles appeals to my sensibilities and her soft colors and styling makes my heart skip a beat.


Peter Lindbergh

And of course, where would I be without Peter Lindbergh? From first glimpsing his work in fashion magazines as a teenager to my absolutely favorite shoot several years ago with mature supermodels, his soulful work of women has always stirred me to strive to capture the essence of people, in their most beautiful and also their most natural.


That’s it for now! Who inspires you and what you do?

Georgetown Mommy & Me Photos

The NY Times just published a fabulous article by Diksha Basu that is perfect for today's blogpost - not only is it about the "rebranding" of Motherhood, but I think it's also about taking back what Motherhood is and should be! I highly recommend the read.

Speaking of mothers, I absolutely adored this portrait session. Rebecca has gorgeous, classy sass to her personality and wardrobe, and playful little Olive is just the spitting image of her mama. Just look at those big, dark eyes! Mommy & Me photo sessions are some of my favorites. Just think how much Olive is going to love her portrait collection of prints when she goes to college, or when she gets married, or - especially - if she has her own children one day?

As mothers, we naturally turn to our own mamas, good or bad, to discover our own identity and to figure out who we should or shouldn't be. Olive will have so much to look up to and so much to look forward to. I look forward to hearing how their little family portrait will be displayed and loved in the years to come.